Social Media Marketing

What is Social Media?

Social Media Marketing is a strategy where material is created for subscribers and browsers(not employees) of social networks to find, view, and share or re-publish to a stream of connected individuals and organizations (a network). The purpose of social media marketing is for general marketing, sales, public relations, and customer service. Social media marketing outlets are a new way of communicating directly with people and customers through direct messaging and online dialogue. This newer type of marketing campaign gives owners/managers control over their brand and corporate reputation like never before.

WhyMedia Marketing?

Bold Friend is a Portland, Oregon full service social media marketing solutions firm. We are in the mix of the most cut throat industries and our social media marketing programs have profitable results. We create unique tools and content to engage with your customers and to identify and motivate brand evangelists.

There are thousands of opportunities to interact in social media. Bold Friend takes a traditional marketing approach, identifying only those applications that are appropriate for your brand and budget. Our social media marketing team has extensive experience in developing and implementing marketing plans on and offline, and is experienced aligning social media marketing with your existing programs and campaigns.

Anyone can interact with social media. Our programs are designed to:

• Identify which social media sites are right for your brand.
• Engage your target market and promote conversation.
• Create brand excitement and drive consumers to your site.
• Maximize your visibility on key social networking sites.
• Keep you aware and up to date on what is being said about your brand.

Our team takes time to listen to our client’s, we tailor campaigns to meet expressed goals, and we bring in new customers and business previously unreachable.

Social Media Marketing Programs We Offer:

We develop programs for:

• Facebook
• Twitter
• Youtube
• Linkedin
• Myspace
• Social bookmarking sites
• Onsite Blogs
• Blog tours
• Wikis
• Podcasts
• Video Sites
• And emerging social media sites….

Social Media Marketing Management

Our custom social media marketing programs let you manage your own social media quickly and efficiently. We do this through targeted training programs for you and your staff. ATAK Interactive will teach how to use systems and tools as well as the best way to put your message out.

Our well trained and expert social media marketing professionals will take care of the nuts and bolts of social media management to keep our clients on top of the market. We do the day-to-day work and keep you apprised of activities with our Social Media Analytics programs.

We specialize in working with PR, advertising, and promotional agencies to ensure that all of your marketing programs align and are on message.

Social Media Analytics

Our proprietary listening programs keep you aware of what is being said about your brand online. We will give you regular updates and advice on how to keep your message in line with your brand.

As part of our strategy planning, we conduct a thorough social media audit of all mentions of your brand, categories, and competition. Weekly reports alert you to opportunities and obstacles to this message. Acting quickly on the reports is a large part of a successful social media campaign.

Part of our social media analytics program is ongoing social media monitoring which allows you to quickly refine your social media and marketing programs to capture opportunities.